The number of users for social networking sites is so great that many merchants use them to advertise and sell their goods and services. It is a great way for them to connect to many people especially to their target consumers. In fact, many businesses even big companies create their own accounts or pages to somehow have a direct connection with their consumers. They use them to promote their latest products, sale packages and such. It is also a way for them to receive feed backs and complains if there are. Apart from being a tool for big companies to advertise and connect, small businesses use these networking sites as a “location” for their online shops. The social network payments they receive from orders and such are what they use to keep their business running. Usually, these small businesses are retailing or reselling business as they can easily create an account and post some photos and prices and receive orders via personal messages. But, there are also others who advertise their sites through links. Websites mostly include businesses receiving micropayments like game item donations, music download and such.

These businesses have different ways of receiving money online. There are those who use third party payment services like PayPal while there are others which are developed enough to process credit cards. For small businesses like small reselling shop on Facebook which sells locally, they prefer bank deposits or wireless money transfer to make sure of the payment. These businessmen really take advantage of the social commerce these social networking sites provide. They provide even small businesses an opportunity to earn much as long as they know how to sell their products and connect to their target consumers.